This is one of my API research sites, focused specifically on the evangelism around API platforms. My name is Kin Lane, and I am the API Evangelist, working as hard as I can to understand the world of the Application Programming Interface, widely called an API. This network of API research projects all run on Github, and is my real-time workbench, which means there is a lot of finished work present, but occasionally you will also come across areas projects that are unfinished--you have stumbled in my API evangelism research, you will find the main API Evangelist site over here, with other links to my work.
This site is where I publish news that I have read, stories I’ve published, company I’ve profiled, and valuable tools I’m stumbled on across while researching how companies are evangelizing their APIs. This research is rooted how I help companies develop their own evangelism strategies, while also watching the leading personalities, and companies in the space. As I develop these strategies, I will share as I do with my other research.
I execute on my API research by focusing in on specific areas like API evangelism, getting to work understanding who the key actors are, which may include individual personalities, or corporate, government, or institutional entities. I profile each actor, and establish monitoring streams using Github, Twitter, RSS, Stack Exchange, and any other relevant channels. Throughout my monitoring I keep an eye out for interesting articles, white papers, announcements, and tooling that contribute to, and expands upon my definition of what is API evangelism.
The more I research an area like API evangelism, the more I’m able to identify common building blocks, that make up the space. For API evangelism, this can be as fundamental as conferences, or as specific as using Github for sharing hackathon presentations. My interpretation of these building blocks change over time, and sometimes I will link up these building blocks with other research projects, or spin off as independent projects, allowing me to dive even deeper.
An API is useless if nobody knows about it. Evangelism has emerged as the approach to selling, marketing and support an API platform. While the intent of evangelism can be sales and marketing, the philosphy that has proved successful is to find a balance that is more about focusing on API support and egagement with consumers over sales. A healthy API evangelism strategy brings together a mix of business, marketing, sales and technology disciplines into a new approach to doing business.
All my research is openly licensed CC-BY, and is meant to help grow the awareness around healthy API evangelism practices. I try to be as fair as I can when covering companies, individuals, and the tools they provide, but ultimately you will notice I have my favorites, and there are some areas I only touch on lightly, for a variety of personal reasons. I try to stay as neutral as I can when it comes to technological dogma, and company allegiance, but after almost five years, I have some pretty strong opinions, and can’t help but try and steer, and influence things in my own unique way. ;-)
Thanks for reading!